The knitting factory Víkurprjón Ltd is located in Vík, which is the southernmost village in Iceland, around 200 km from Reykjavík. The company was founded 1980 and is one of the oldest and best known knitwear producers in Iceland. The production is extremely varied but the largest part involves sewing all kinds of clothing from the Icelandic sheep wool. Víkurprjón uses traditional methods with the original colours and national patterns as well as designing and producing clothes.

The wool industry in Iceland blossomed in the late 80’s and 90’s and woolen factories were all over the country. Until 2005 when Víkurprjón and the designers founded Vík Prjónsdóttir, the woolen market had been steadily declining and export was virtually over. Only three woolen factories were left in Iceland at that time, including Víkurprjón.

The collaboration with the designers contributed innovative ideas to elevate the woolen industry again. The Vík Prjónsdóttir collection is unique and different from everything else Víkurprjón has been producing over the years. It opens a whole new market area for the icelandic wool industry.